Through our visit to New York, although the general site seeing did appeal to me, something that definitely stood out both with interest and visual elements was Times Square. There is a vast amount of commercial advertising publicised on the huge screens mounted on the buildings. In general, there is a lot of consumerism in New York like any other city, with vast amounts of sales on stalls, in big companies and profitable organisations gaining commercial recognition from the big screens.
When standing and looking at the screens, I could tell that each advertisement had been carefully designed and planned out to catch the eye of the wondering tourist, or the busy New Yorkers.
Brief History of Times Square
Times Square began in the 1880's, starting as the 'Long Acre' a stretch of buildings with advertisements normally centred around horses.
However in the 1900's the evolution of electricity had impacted the settlement, and produced a nicer, safer environment for the people there, adapting the electricity to displays to bring in and welcome newcomers to what would soon be a large city. With technology constantly evolving, and coloured television and animation coming into the 20th and 21st century, the screens were a big kick off for the advertising and marketing industry.
Since opening of Times Square in a commercial way, there were designers who designed the huge billboards that covered the sides of the buildings, however in the 1990's LED technology had grown in popularity and had become a sustainable way of catching people's eyes. The LED screens are now either rented or bought by large businesses and corporations who can spend over $2.5 million to place their advertisements on the screens.
Technology In Times Square
Although popular technology of LED light screens are used for mostly all of the screens in Times Square, the set up and sustainability of the square relies on the technicians who ensure the screens can run for the demanding 24hours and 7day week running times, and for the 'city that never sleeps' this is of upmost importance.
In 1998 the first testing of affordable LED lights came to play, alongside ABC News, using software to synchronise the screens with the image, making it curve, or flatten dependant on the screen itself.
The resolution of the screens has improved over time, with some screens running in ultra HD whereas the older screens retaining the pixelated resolution in wider spaced plates on the screen.
Behind each screen is a wealth of wires and a hard-drive that stores all the advertisement files, each checked on daily by a technician.
Design of Times Square
Times Square itself supports over 385,000 jobs, including technicians for the LED screens, but also the designers who carefully design, adapt and synchronise their designs to the screens on display.
Information Sourced from:
http://gizmodo.com/how-times-square-works-1582269710?utm_expid=66866090-67.e9PWeE2DSnKObFD7vNEoqg.0&utm_referrer=http%3A%2F%2Fgizmodo.com%2Fhow-times-square-works-1582269710
http://www.timessquarenyc.org/times-square-arts/projects/midnight-moment/servitudes/index.aspx
Brief History of Times SquareTimes Square began in the 1880's, starting as the 'Long Acre' a stretch of buildings with advertisements normally centred around horses.
However in the 1900's the evolution of electricity had impacted the settlement, and produced a nicer, safer environment for the people there, adapting the electricity to displays to bring in and welcome newcomers to what would soon be a large city. With technology constantly evolving, and coloured television and animation coming into the 20th and 21st century, the screens were a big kick off for the advertising and marketing industry.Since opening of Times Square in a commercial way, there were designers who designed the huge billboards that covered the sides of the buildings, however in the 1990's LED technology had grown in popularity and had become a sustainable way of catching people's eyes. The LED screens are now either rented or bought by large businesses and corporations who can spend over $2.5 million to place their advertisements on the screens.
Technology In Times Square
Although popular technology of LED light screens are used for mostly all of the screens in Times Square, the set up and sustainability of the square relies on the technicians who ensure the screens can run for the demanding 24hours and 7day week running times, and for the 'city that never sleeps' this is of upmost importance.
In 1998 the first testing of affordable LED lights came to play, alongside ABC News, using software to synchronise the screens with the image, making it curve, or flatten dependant on the screen itself.The resolution of the screens has improved over time, with some screens running in ultra HD whereas the older screens retaining the pixelated resolution in wider spaced plates on the screen.
Behind each screen is a wealth of wires and a hard-drive that stores all the advertisement files, each checked on daily by a technician.Design of Times Square
Times Square itself supports over 385,000 jobs, including technicians for the LED screens, but also the designers who carefully design, adapt and synchronise their designs to the screens on display.
Information Sourced from:
http://gizmodo.com/how-times-square-works-1582269710?utm_expid=66866090-67.e9PWeE2DSnKObFD7vNEoqg.0&utm_referrer=http%3A%2F%2Fgizmodo.com%2Fhow-times-square-works-1582269710
http://www.timessquarenyc.org/times-square-arts/projects/midnight-moment/servitudes/index.aspx
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