Again through watching television I have unearthed this really clever advert from Samsung, it combines a mixture of techniques to produce a smooth transitioning movement through the technological history of Samsung, showing the progression to the contemporary newer models. The advert includes a variety of set designs and transitions as well as VFX and stop motion and I think it blends beautifully for the flow through time, and has a nice quirky tone to it too, showing the modern edge to Samsung no. Directed by Asif Mian & Bob Partington of 1st Ave. Machine, the piece shows a 'dazzling' mixture of techniques to evolve the technology through the advertisement. The campaign was to show Samsung's overall pride in the evolution and progress of their products over the years.
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