Amazon Kindle Voyage Ad

When looking through a page I found on a social media site, I found a link to the breakdown of the Amazon Kindle Voyage Advert, an advert that uses 3D to develop scenes out of paper to advertise the aspects of the kindle. The piece was produced by Mirada studios, and was overall a simple yet effective outcome for the product. Although the aspect of paper being used as a prototype material in a lot of adverts, I like the layering in this instance of the 3D elements, and how it links everything back to the original kindle product to show it overall.
 It's not only the aspect of the visual effects of this advert that I like, but the actual narrative that has obviously also been well considered to being a storybook effect to show the magic that the Kindle products are supposed to create, with alternate stories and books compressed  into one device. The flow of the visual effects as well as the soothing tones to the male voice adds emphasis to the positive aspects he's mentioning about the product, as well as sustaining the audience's interest.