Kerning
Kerning is a particular technique that I felt was elaborated on well, with the alteration of letters being important for the compositional matters of the piece.
"In typography, kerning (less commonly mortising) is the process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result." (Oxford Dictionary Definition)There are certain elements of design where kerning and other methods of composition with typography take place, such as set design and prop composition. Rick gave examples of kerning within such posters of production such as the kerning that was purposefully used in film posters such as "The Grand Budapest Hotel" which the designer used lack of kerning skills to develop the idea of old vintage style posters such as the old hotel signs etc. it was said that the kerning was purposefully produced and that other designers were correcting the kerning when it was purposefully produced to reference to the old fashioned signs.
The aspect of kerning really begins to impact the composition of the overall text and design. The advantages of kerning impact the over all layout of design and is an important skill to us as Motion Designers and designers alike, to recognise bad kerning and typography and know how to correct and improve it in our own form of designs and creative projects.
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