Particular title sequences are shown in the examples I've picked out, but I find that the title sequences really set the tone to the film involved, and motion design is the perfect partner to this. 'Oz the Great and Powerful' is Disney's recent adaptation of the 1939 Classic 'The Wizard of Oz', and they used the title sequence to reflect this, with the title sequence animation reflecting the vintage side of the production of the previous film, and setting the scene for the abstract nature of the production itself.
I've additionally noted the dramatic effect such title sequences have on such films such as horror films, where title and credits sequences build up a tense atmosphere, like in a film I recently watched called 'The Orphan' which is a horror film that uses scribbly text and rough cut motion design to set the scene.
D.W Griffith 'Intolerance' 1916It used to be that title sequences were simple black and white type (black and white due to the best results when projecting) but soon it was revolutionised into more specific design elements, that really set the scene for the entire film. The designers in the initial title sequences such as this 1916 Griffith film 'Intolerance' used small serifs for ease of production, but could then in future design elements but more complex in future design and eased into further elements.
These differences include the complex evolution of typography that also lead to more interesting title sequences as well as ending credits.
I found this reaction to the aspect of title sequences from some Motion Design graduates, who produced an animated title sequence that listed the important names in title sequence history. (See link for full video below) And I've found the making of video equally as interesting, with them explaining the process and why particular shots are important.
(http://www.fromform.nl/a-history-of-the-title-sequence/)
1 min. Making Of "A History Of The Title Sequence" from From Form on Vimeo.
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