With Rick and Kris acting as our clients for this brief, we are going to promote our course through a series of animations linking together in a short promotion clip. I have produced a series of spider diagrams that elaborate the group's thoughts in reaction to the brief and the client requirements and I have noted how we intend to approach such requirements. (More intricate detail shown in sketchbook) The client requirements are to:
- Appropriately promote the course. Our initial thoughts on this requirement was to ensure that maybe there was some humour within the piece, to show it's a fun, approachable course, but getting the balance right between being funny and just being silly.
- Show a full range of mediums, techniques, methods. All areas covered by the course. A certain worry we first had was the fact that producing animations that are inspiring, and well produced can seem complicated and therefore intimidating to those who potentially would take the course. Especially those who have no animation experience.
- Contain an equal contribution from all. An important factor in ensuring that there is equal work done and consistently, we decided it's probably best to do so by sectioning out individual roles for each person in the group.
- Include a Course Title which should be produced in Cinema 4D and be presented as a sequence of 8 separate sections. Each of you will be responsible for one section. The sections should run consecutively to produce one single title. Using Cinema 4D that we will receive tutorials in, we're hoping to ensure we all do different ideas in order to show variety rather than similarity. These title sequences would also have to have the key typography elements that we were taught such as kerning within their composition.
In this introductory session to the brief, we were in a meeting with the clients (Kris and Rick) who developed their requirements and allowed us some time to discuss within the meeting what is the best way to establish certain ideas and how to display them effectively. Due to my persistent note taking throughout the meeting, I was given the role of 'Scribe' to note down official and key points that were needed to be developed on in other meetings. Here were the first few ideas of not only sequences but of the transitions between them: (More shown in Sketchbook)
- The idea of representing the improvement of skills, building blocks, jigsaw pieces, cogs, trees branching out.
- Beginning with a blank canvas and moving into more complex designs of compositions, showing growth in skills and the fact that it starts off with no knowledge shows people with no experience growing.
- Reassurance- a key theme to have throughout.
- Pinball table, or rollercoaster, idea of board games, player getting more and more developed as time goes by.
- Including slogans and catch phrases to get the viewer thinking. E.g 'Let's Get the Ball Rolling' 'The Future is in Your Hands' etc.
- Spheres, a ball rolling through an adventure, showing progression of experience transitioning through alternate animations.
- Tour through the studio, a more personal way of promoting the course. Getting the students involved in what their future may be. Showing them the production can be fun.
- Vine clips- Looking into where motion design is found within popular internet culture used such as the target audience's frequent use of social media. (Vines are short clips found on internet sources such as Facebook and Twitter)
- Storyboards, slowly turning into the animation (shows that the production is just as important as the produced animation)
In addition to the listings of initial ideas we also decided to make note of the actual techniques that we'd need to use in order to be effective and fulfil the client's requirements:
- Digital Mapping
- Film Noir
- Foley
- Live Action Filming
- Photography
- Composition
- 16mm Film
- Animation Principles
- Stop Motion
- Pixilation
- Lighting
- Typography
- Storyboarding
- Kinetic Type
- 3D
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