RAF Narrative Story from Hannah Langfield on Vimeo.
I think that this will be a valuable experience for me as it allows me to delve into what professionals find positive in my work, and how to develop the work to more of a professional standard in order to help my personal development as a Motion Designer.
Feel Good Drinks from Hannah Langfield on Vimeo.
Feedback Over Email
Design Bridge Agency, London
John Sherwood - Graphic Designer
(www.designbridge.com)
"We combine a healthy dose of intuition with intelligence to bring brands to life through great ideas that reach out and connect with people." (quoted from their site)I have contacted a Graphic Designer from design agency 'Design Bridge' as I felt that the aspect of branding and marketing is something that I creatively like to reach out to in my work, and something I briefly touched on in the sense of the 'Feel Good Drinks' brief in which branding and marketing was involved.
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| Design Bridge Work for Guinness Rebranding |
I like the aspect of the variety of collaborating designers in this agency in order to work together and rebrand the product in a way that the client wishes it to appear.
John Sherwood, the designer I have contacted and received feedback from, is a Graphic Designer within the agency, and despite him not being in the field of Motion Design himself, he has collaborated and worked with projects involving Motion Design and the idea generation behind it, so I still find his opinions on my work valuable.
I was able to collect valuable feedback from him on both my 'RAF War Story' and the 'Feel Good Drinks' Animations and hope this feedback can help progress my work for my future e-portfolio. Here is the feedback he has sent me via email:
'RAF War Story' Feedback:
'Good story! I thought the figure becoming the tear is lovely. Executional, but if the figure was lying down it might work better. Less sinking, more symbolic of death? Love the tear falling into the sea. I didn't notice it was the sea the first time, so this could be clearer.
A great twist at the end, I feel like there just needs to be a visual surprise to support the surprise in the story. Could you see a silhouette of the man holding the urn and when the twist is delivered, could the urn erupt making the whole screen go white? You could even put in a sound of a clatter and a whoosh!? Something a bit unexpected!'
Feel Good Drinks Feedback:
'Really lovely. “Happy and fun” is quite an open brief (and therefore potentially quite tricky), so I think to make it work harder as an advert you could make more of a link to the brand equities. They could have a bit of fun, and make the advert more ownable. Because your focus is around the circular fruit and their logo is basically just that, perhaps there is the opportunity to make a visual link here?
Is it the logo that breaks up at the start? Or do the spinning piece make the whole logo at the end?
It’s got a really nice visual style and that works well with the naïve musical style.'
Face to Face Feedback
Holdens'
John Hind (3D Animator) Jack Maguire (Motion Designer)
Peter Holden (Creative Director)
(holdensagency.com)
" (on Holdens) fizzing creative culture. A primordial ideas soup. One that creates amazing brand experiences – guided by insight and strategy – that will do wonders for your business."- (quoted from their site)
As a starting point, I decided to contact Jack and John from Holdens' who pitched the Wham! brief to us, I felt like I was inspired by both the brief and the agency itself, allowing a form of contact between us. Jack had previously explained that he was into more of the 2D and stop motion animation whereas John was more into the 3D side of the animation, so it was good to get feedback from two individuals within the industry that had varied techniques.
We were introduced to the team at Holdens' as well as given a tour of the studio, and it was interesting to see the set up that they had, with the alternate desk spaces and work set up. I visited the studio with my peer Rachel, as we felt it was best to present our work to them in a small group. We showed the pieces to both John and Jack as well as the Creative Director Peter Holden, who were impressed with our range of work and gave plenty of feedback. Overall the feedback was good, and Peter Holden was impressed by the fact that I didn't shy away from physical elements such as ink, paint and other resources to produce my work.
'Sketchbooks':
As another visual display other than my work on the USB, I brought 2 of my sketchbooks, one containing the Competition Brief and the Live Brief and Ident, and the other the beginning of the year work with the RAF prints in it to show them my mono printing in person. They were really thrilled with the sketchbooks, but think I should include them more in my making ofs.
'RAF War Story' Feedback:
They were really impressed with the overall medium used with the World War I collage effects and gave some great feedback. John suggested that I should insert some movement in the waves of the sea to add more movement, and intricate character as they liked the small movements in the first opening image used. Jack also noticed that the final scene with the plane needs more movement, as the plane doesn't possess much animation and he suggested it should include more of the mono printed clouds passing the plane as well as the plane bobbing up and down more. They also said I could neaten up and put more action into the character that gets shot down. Peter was very positive about the interesting image to begin the animation and liked the use of my mono-printing Jack then mentioned that the centre piece of the first image could also possess some movements as well as maybe being stationary for a bit longer to allow the audience to notice the animated characters subtly moving.
'Feel Good Drinks':
They were really happy with the slogan that I used with the voice over 'Bring Fruit to Life' however Peter says it's such a powerful slogan that it needs to have a supporting text also showing the slogan to make it more memorable. John also analysed the drawings in the animation and mentioned that the blueberry jumps a frame slightly so may need an extra frame adding into it. Jack liked the pan out of the fruit flowers, however he said their should be more of them as you pan out and maybe more variety.
Things You Notice Film:
They liked the intricate shots of this film and the way in which the camera focused, however Jack recommended using a warp stabiliser on After Effects to even out the wobbles on some of the footage which is a tool I haven't come across yet. He also mentioned that colour changes could be made in order to make the film match up together more, maybe include text for more context behind the wind.
'Void, Life, Void':
Although I wasn't able to show the animation to them, I explained this piece of the installation and John mentioned that he had actually seen my Void, Life, Void in the end of year show and it had caught his eye, he recommended that I document this in a Making Of and put it in my portfolio so the audience can experience the Installation without actually being there.
I've found the studio visits and feedback of my work really helpful and helps build my confidence of speaking about my work to the client.
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