BBH London

Bartle Bogle Hegarty
BBH for short, this studio is an agency based on marketing and advertising, an area of the industry I am interested in.
"When the world zigs, zag"

Mentos gay pride poster for social media.

Being an international studio, BBH also has connections to Los Angeles, Mumbai, Shanghai, New York, Singapore and Stockholm, so withholds a variety of styles and medias. They have produced mostly advertising and commercial work, work that would definitely appeal to me in the industry, examples of which are work for companies such as KFC, St John Ambulance, Mento's and Barclay's. They also produce a range of influential poster designs for different causes, the example being a Mento's poster designed to coincide with the 'Pride' march in London as well as to support the debate on whether or not same sex marriage should be legalised in the USA.
They also produced an advertisement for the Barclay's coding programme for children and their parents to learn how to code better. The piece includes a bit of humour as well as the animated coded dinosaur that was created for the programme itself. I think the way they show the diversity of the ages using the programme shows that it is one that wants to be appealing to both ages, as Barclay's wanted the aspect of coding to be something that isn't as scary to most parents now that it has become part of the curriculum for children of 5 years old to begin learning.



I think one of their more successful campaigns was their St John's Ambulance baby campaign, where they asked BBH to produce a safety awareness video for parents with babies to stop them choking and to save them when they are, using miscellaneous objects such as pen lids, dolls, and jelly babies, BBH paired together aspects of fun characters but an important set of instructions in order to help prevent deaths of babies via choking.
As well as the video to spread awareness for the parents, they also paired up with the idea of having a book about a pen losing its lid and being choked on, showing how it's the little things that a baby can easily choke on and put in their mouthes.


I think the nice plastic look to the objects is beautiful with the textures, and although I myself don't see Cinema4d or 3d itself being an area of strength for me, I think it's something I could look into and be interested in such campaigns as advertising things for informative purposes rather than more commercial work.