The way in which the product is advertised will also show who it is aimed for, and with it being quite restrictive as to the age range and the gender of the brief, it's important that people of that gender of female and between the age range of 18-35 feel like it is an advert that is aimed at them and not missing their needs entirely.
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| Mikey Please & Dan Oraji on set (Sourced from Parabella) |
Using a stop motion Pixilation style animation with a model set and origami style animated birds made of tea papers, this playful add shows the benefits of drinking Twinings tea, the idea of escapism behind the drink is shown, something I think everyone likes to think of in terms of trying a product, you isolate yourself as just you and the drink, something I would like to also adopt in my
Parabella's Mikey Please and Dan Oraji produced the advertisement that is inspired by the Golden Era of musicals. The technique involved pointillism with inspiration to David Hockney and 3D models on layered planes, for more of a depth in the perspective. A time consuming process, the animators used 100,000 tea bags and 50 paper folding styles, and captured the female character frame by frame all in camera pixilation, adding to the quaint and quirky feel that you get from the combination of techniques such as the model and the contrast of the sets.
I love the overall finish to the piece as it's quirky and like I stated earlier, really adds to the form of escapism that the producers wanted to capture with the drinking of the tea. The colour palette also adds to the overall look of the piece, with it looking bright and cheerful when the tea had been drunk, also showing the benefits of drinking the tea. Although this is for a hot beverage rather than the aspect of a healthier sparkling fruit juice "Feel Good" I think it successfully shows the audience that drinking the tea produces happiness and benefits, things most people strive for, as well as adding an aspect of fun.
This way of advertising does appeal to me, however I will need a way to adopt the style and alter it in order to be less time consuming as I don't have much time to plan and produce the animation itself.
advertisement for Feel Good Drinks. Although this aspect of animation was a time consuming process and intricate work with the paper sets, I feel like a nice physical way of animating is also one that could work for me, perhaps making sets and enhancing how much of a raw and 'naked' product it is through the aspect of animation would really add to the meaning behind it.
Twinings. Drink It All In from Andy Biddle on Vimeo.
Twinings "Drink It All In" Making Of from Hornet on Vimeo.
Innocent Smoothies
As one of the leading smoothie suppliers, innocent are a company who have supplied an aspect of fun into the smoothies, in order to ensure that young people find the smoothies appealing. Although the 'Feel Good Drinks is more of a sparkling fruit juice drink, I think it's important to analyse how companies such as Innocent actually supply the information, and the benefits to the audience involved and how they convince people to buy their product over other beverages.
The idea behind using empowering words to feel like the drink is benefitting you is also a key thing to involve in the production of an advertisement.
Coca-cola
As the leading soft drink in the UK, Coca-cola, has been around since 1886 and has particular values they've chosen to keep over the years, but still wanting to refresh their advertising campaigns with all new installations and different aspects of media to support it.
Through Coca-cola's merchandise, the label text originates from the original founder's handwriting, and therefore there are obviously certain aspects of it's heritage that they want in tact always keeping such text on their product labels and adverts.
The red and white aspect is also a recognisable feature overall, and although it's hard to compare the nature of 'Feel Good Drinks Company' to Coca-Cola, I think it's also just as important to recognise the choices people make over health drinks, which is most often Coke.
Another famous event of advertising in relation to Coke is the famous aspect of the Christmas adverts, many people I know claim "It's not Christmas till we see the Christmas Coca-cola advert" showing that Coke has carefully become an important part of festivities and modern day society, it is very much a drink that many people have grown up with, and therefore holds a good place in people's minds when choosing a drink to buy.
However, although the aspect of Coke being a popular drink arises, there is the fact that the health benefits of drinking alternatives could outweigh such drinks, although a popular drink with now lighter alternatives such as 'Diet Coke' and 'Coke Zero', the general pubic are aware that this soft drink is not good for them, and therefore if convinced, could buy a healthier drink such as 'Feel Good' instead of the usual Coke.
As one of the leading smoothie suppliers, innocent are a company who have supplied an aspect of fun into the smoothies, in order to ensure that young people find the smoothies appealing. Although the 'Feel Good Drinks is more of a sparkling fruit juice drink, I think it's important to analyse how companies such as Innocent actually supply the information, and the benefits to the audience involved and how they convince people to buy their product over other beverages.
The idea behind using empowering words to feel like the drink is benefitting you is also a key thing to involve in the production of an advertisement.
Coca-cola
As the leading soft drink in the UK, Coca-cola, has been around since 1886 and has particular values they've chosen to keep over the years, but still wanting to refresh their advertising campaigns with all new installations and different aspects of media to support it.Through Coca-cola's merchandise, the label text originates from the original founder's handwriting, and therefore there are obviously certain aspects of it's heritage that they want in tact always keeping such text on their product labels and adverts.
The red and white aspect is also a recognisable feature overall, and although it's hard to compare the nature of 'Feel Good Drinks Company' to Coca-Cola, I think it's also just as important to recognise the choices people make over health drinks, which is most often Coke.Another famous event of advertising in relation to Coke is the famous aspect of the Christmas adverts, many people I know claim "It's not Christmas till we see the Christmas Coca-cola advert" showing that Coke has carefully become an important part of festivities and modern day society, it is very much a drink that many people have grown up with, and therefore holds a good place in people's minds when choosing a drink to buy.
However, although the aspect of Coke being a popular drink arises, there is the fact that the health benefits of drinking alternatives could outweigh such drinks, although a popular drink with now lighter alternatives such as 'Diet Coke' and 'Coke Zero', the general pubic are aware that this soft drink is not good for them, and therefore if convinced, could buy a healthier drink such as 'Feel Good' instead of the usual Coke.
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