Survey & Public Testing of Feel Good Drinks

After having decided and looked into other products on the market, I decided to go out and purchase a product from the Feel Good Drinks Co. Category for members of the public and classmates I asked to test and review the product, and others to simply look at the product packaging and fill in a survey.

Survey
I produced a survey that I conducted with a variety of people, each from different age ranges, to try to understand what the packaging and overall appearance of the packaging was at first glance, and whether or not it stands out on the packaging.

Overview of survey (Questions and my evaluation of what people said generally)

Q1. Do you recognise this product or the Feel Good Drinks Company Brand?

Most people didn't recognise the company brand or logo, and didn't know the product, however were surprised at this and liked the appearance of it from afar. Those that had seen the product before or recognised it hadn't actually bought it themselves, but worked in cafés or areas where the product was available to customers. How could the product be more appealing to this age range of people and why have they not bought it before? Most said it was because it looks expensive, so perhaps that's something I could try to approach, to show them that it may be a little more expensive, but because of the health benefits of it being better for you, it's worth paying a little bit extra in comparison to fizzy drinks and usual beverages.

Q2.