Channel Idents

Introduction

BBC 1 Television Graphics 1981

For this additional project, we have been given the brief to select and establish a certain channel's ident for a new design that still reflects the ideas and themes of the channel itself. It doesn't only transition the channel programmes but it also adds a smoother flow to the channel, to ensure they seem like a continuous flow of television rather than being stop and start all the time.
I'd ideally like to look into a variety of channels and see how they individually convey their channel themes through the aspects of visual idents.

What is a Channel Ident?

A channel ident is an editorial piece of visual imagery used for the in between the change over of the channels. The way in which it uses images is not only a form of informing the viewer of the channel identification, it also develops the facts of what's next and what's coming up.
To begin with, the most striking idents that I can personally recall is definitely BBC One, as it's a channel that has always been one of the main channels of British television and therefore is a significant importance to their idents being memorable and refreshing as well as informing the viewer of what's on and when.

BBC One
Currently, BBC One have kept with an ident they've had for years now, the first on record seeming to be 2006, where the circular set up seems to have been produced and made into a recognisable feature of the channel. The idents always seem to build up into the logo being shown within the circle, becoming a simple but recognisable way to visually represent the channel. The colour scheme of red also links to such features of the channel such as the BBC News which is always a red schemed programme.
BBC One is a channel in which the circular theme has become quite poignant so you can see why they would've kept the similar style for a while.

E4
Aimed at a 15-35 age group, E4 was developed as an extra from Channel 4, developed as Entertainment4, a popular channel amongst teens E4 develops programmes such as Made In Chelsea, Skins, Misfits, The Inbetweeners and Big Brother.