Film 4 Idents

Film4 is the film division of Channel 4, and is a channel that I think I could work with well in order to have a good outcome for this project. Developed in 1982, Film4 which was first named FilmFour began to develop finances through the channel in order to help finance UK based films including 'The Iron Lady', '12 Years a Slave' and 'Slumdog Millionaire'. Headed by Tessa Ross, the channel explores a range of films from Action Genres to SciFi, and includes a simple sourced sort of logo with red line usage, a recognisable feature for the channel overall, so something I would need to replicate in my own work.

Judi Dench in Lobster Advertising Campaign for Film4 2006

The current indents that Film4 uses are real footage of alternate scenarios that ultimately frame the logo, something I think resembles Channel 4's original idents for the Channel 4 channel. In 2006, Film4 launched a new advertising campaign for the channel, where the films became free in Standard footage on television channels, whereas the HD was within chargeable rates. The new campaign included celebrities dressed in bizarre outfits and doing strange things in order to advertise the channel, the celebrities included: Judy Dench, Christian Slater and Lucy Liu.
 In association with the UK's Museum of The Moving Image (MOM), Channel Four began to intertwine with new animators and producers in order to support their work, to try to give it  a refreshing image.
The current idents are all linked to each other, with various jerking movements and scenes from what appear to be various dramas shown via the channel ident.