Final Idea

Initial Storyboard Production

Producing an array of compositions and storyboards in my book, I was able to distinguish a final storyboard as an idea to work with, this could be altered as I went along, but think would work best if I made alterations as I needed them. I quite like the drawn out aspect of design for this animation, as I believe it adds to the raw and natural feel that I want to produce. It also references well with the brief wanting it to be a fun and playful advertisement of their range. The aspect of the final design also involving the idea of fruit like flowers also ensures that I have identified with the female target audience of the drinks as well as the health side added towards it.
I think although the whole sequence is of importance, the ending part is as I've noticed in other advertisements that I've studied for research, one of the most important parts.

The Sequence
Scene 1. Blank coloured background, quite dull looking, high contrast drawing of a whole orange on screen, slightly off centre, eye drawn to orange. (Background will change as sequence progresses - enhances fun, playful aspect of the drink)
Scene 2. Apple with leaf shown (whole red apple) enters from right side, rolls onto screen towards the orange still situated in the left, slightly off centre. Slight tinkle of music, perhaps dotted notes to appear to show the appearance of the apple.
Scene 3. Apple continues to roll with some speed, music slightly picking up with the energy of the apple rolling towards the orange.
Scene 4. Apple rolls into the orange, maybe show the orange squashing more than the apple (different consistencies of the orange compared to the apple) Orange is rolled and collides with the end of the screen, almost acting as a wall.
Scene 5. Orange and apple both split into sections on impact of the collision, approx. 4 apple pieces, 3 orange segments. Background shifts in colour when collision occurs, and music drastically picks up. Segments scatter across the screen.
Scene 6. As segments are scattered, a blueberry falls from top of the screen, situating in the centre, and as it does so, the segments are attracted to it like magnets, music coincides with the movements.
Scene 7. Colour background shifts again to an orangey yellow colour, alike that of the Orange and Passionfruit drink tested in survey and taste test as my research. Slices and segments are surrounding the blueberry and resemble a flower. Movement resembles a dance like behaviour, spinning and swirling.
Scene 8. As flower segments and slices rotate slowly around the blueberry, various other fruit flowers appear on screen, acting as if they're bubbles rising up. I'd like the slices to rotate as they rise, so various drawings of slices need to be made.
Scene 9. Flowers carry on 'dancing' as camera zooms out to reveal more and more of the flower type bubbles dancing also.
Scene 10. Again, camera is zooming out and slowly reveals the fact that it is actually fruit like bubbles inside the Orange & Passionfruit bottle which will be a photographic element added in.
Scene 11. Camera pans out to reveal a photograph of a few of the products in the range and decorated with a border of fruit like flowers.