'Wham' Live Brief

We were briefed by John and Jack from Holden's, who explained their own agency and their own projects and set us the 'Wham' brief, a brief for us to make the aspects of 'Wham' storage boxes more appealing. I have looked into the actual aspects of the pieces involved, the colours of the boxes etc. and how these could be used in the potential idea.
In my sketchbook I have written up and planned some additional ideas that I'd love to further explore.  These ideas explore the shapes, colours and overall nature of the boxes, and I feel that their motto 'For Organised living.' is an important end message as Jack and John had made clear that they'd like the end motto and logo graphic to be shown.

I think from the giving of the brief, there are certain things that have been known to be important and these things are:

• The fact that the audience is first time buyers, and aimed at adults, so certain things have to  be considered like the fact that they are likely to have the boxes to organise new homes and places to stay.
• Colours used, mostly bright or primary colours so these should be used within the animation.
• The fact that the shapes of the boxes is mostly square or rectangular, there are some with wheels etc.